Eduardo Aguayo ~ UX Research Freelance LATAM

Online version: https://www.eduardoaguayo.cl/en.

Expert on-the-ground support for ongoing projects

Designing for other contexts requires much more than just translating words. Sometimes, projects don't need a transnational agency or a six-month contract; they need an experienced professional who knows how to go into the field, uncover real needs, and deliver certainty.

If your team is located outside the region and the risk of designing for a "generic user" is high, or if you are a foreign company needing to understand how people actually operate in Chile, the Southern Cone, or Latin America, I can help as your local researcher and partner. I integrate into your workflow under flexible modalities (Upwork, hourly rates, or project-based contracts) to recruit, conduct interviews, observe contexts, and moderate workshops. I translate the cultural environment, idioms, and specific behaviors that remote tools fail to capture.

And so that speed isn't an issue, I use artificial intelligence as operational support to collapse transcription and synthesis times. This allows me to focus my effort on critical human analysis and deliver actionable executive reports in days, not weeks.

Support Services and Modalities

Research and Cultural Interpretation

I act as your local partner to recruit specific profiles, conduct interviews, and moderate on-site workshops. I translate the cultural context and realities of the Chilean and Latin American markets so your product genuinely connects with the audience.

Service Outsourcing and External Consulting

For internal teams needing to scale their capabilities or add an expert perspective temporarily. I integrate into your work dynamics, bringing seniority in generative or evaluative research, streamlining processes, and boosting value delivery.

Product Audit for the Latin Market

Expert and localized analysis of your digital product. I evaluate flows, architecture, and interface usability considering the specific technical, cultural, and connectivity characteristics of users in the region, ensuring a representative and friction-free experience.

Local UX Consultative Sessions (90m)

If you need a quick review of a design flow, need to understand a local behavior, or have specific questions about the region before a launch, this is the most agile way.

Valor: US $150 /session

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Field research: in-person interviews and ethnographic observation.
Cultural interpretation: translating context and local biases.
Operational agility: actionable executive reports in days.
Independence: seamless integration into your workflows without corporate red tape.

Let's talk about your project Prefer email? Write me here

UX Research Freelance LATAM
Discovery and validation in the Southern Cone