Online version: https://www.eduardoaguayo.cl/auditoria-ux.en.
When a SaaS platform stalls its users, an internal system frustrates your team, or your e-commerce suffers inexplicable drops in conversion, one of the first things to analyze is whether there are structural flaws in the information architecture or deficient flows breaking the user experience.
My audit service consists of a technical and strategic diagnosis focused on usability and conversion rate optimization (CRO). I conduct an expert review based on usability heuristics and experience standards to evaluate critical flows, understand exactly where the drop-off points are, identify which processes demand too much cognitive load, and eliminate the frictions preventing the product from meeting its business objectives.
Once the review is completed, I deliver a clear and actionable roadmap that prioritizes improvements according to their direct impact on retention, the overall experience, and technical feasibility for your development team.
Expert technical evaluation of your product. I review critical flows, information architecture, and frictions in the interaction flow based on proven usability heuristics. I identify what is breaking the user journey to fix it at its root and optimize the conversion rate.
Especially for products landing in the Southern Cone. I evaluate if the language, payment flows, and mental models of your platform make real sense within the local context, eliminating cultural barriers that generate friction in the Latin American user experience.
For product adoption or design processes that have lost traction. I step in as an external consultant to audit the interaction, isolate severe usability problems, and provide evidence-based certainties so your team can get back on track and improve retention.
Focused evaluation of your product. An intensive video call where we jointly review a screen, a flow, or a specific problem in your platform. You get immediate expert feedback, detection of critical errors, and instant improvement recommendations.
